Top 5 Theme Parks Apps Performance in Italy Q1 2023

In the first quarter of 2023, the top five theme park apps in Italy showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at their trends.

Disneyland® Paris saw a fluctuating trend in weekly downloads, starting at around 5.2K in late December and peaking at 6.6K in the first week of January. Downloads stabilized, averaging around 4K to 5K by the end of March. The app’s weekly revenue experienced a notable peak in the last week of January at $19, followed by a significant drop in February and March. Active users started at 9.8K in late December, surged to 12.7K in early January, and then gradually decreased to about 10.3K by the end of March.

Gardaland Express, a new entrant released in late March, had an impressive start with 8.7K downloads in its launch week and 7K downloads the following week. However, no revenue data was available for this period.

The Gardaland Resort App Ufficiale experienced a steady increase in weekly downloads, starting at just over 1K in late December and reaching approximately 1.9K by mid-March, before slightly dipping to 1.7K in the last week of March. Active users mirrored this trend, beginning at 4.4K and increasing to 4.6K by mid-March, followed by a slight decline to 4.3K.

My Disney Experience had a modest download rate, starting at 260 in late December and ending at 111 in the last week of March. The app’s revenue saw a significant peak in the week of February 20, reaching $139, while other weeks showed more modest figures. Active users started at 304 and gradually decreased to 245 by the end of March.

Finally, Universal Studios Hollywood™ showed a slow but steady increase in weekly downloads, from 244 in late December to 140 by the end of March. Active users followed a similar trend, starting at 552 and ending at 392.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.